Home Page

DOWNLOAD OUR WHITE PAPER

In the wake of Covid-19 we are witnessing a shift in consumer behaviour that will define industries forever.

As the individual consumer considers what is of importance to them and their families; traditional considerations on brands and products
no longer apply.

And with this behavioural shift comes a demand for a new standard
in customer engagement which is driving the need for agile communication strategies and innovative tools to engage, converse, and convert.

We are Point Group. We are here to help.

In this paper our team of data scientists and analysts have taken a deep dive into the seismic shift in consumer behaviour during and post Covid-19 lockdowns and deliver valuable insights to help your business or brand understand:

How physical shopper movement is impacting both the retailer and brands

How traditional methodology is failing the new consumer in their desires

How to meet these new consumer desires with the right strategy, tools, and technologies

How to best manage budgetary spend to optimize ROMI

In the wake of Covid-19 we are witnessing a shift in consumer behaviour that will define industries forever.

As the individual consumer considers what is of importance to them and their families; traditional considerations on brands and products
no longer apply.

And with this behavioural shift comes a demand for a new standard
in customer engagement which is driving the need for agile communication strategies and innovative tools to engage, converse, and convert.